Designer bags, designer labels, and designer shoes – all these are fancy words to describe state of the art items. Items which are tailor made are exclusive and damn right not available to any Tom Dick and Harry. Well, the same idea sparks once you mention the word Designer PR. This type of PR is the type of PR which should be available to clients by their PR companies.
If every PR professional tailor made their PR activities to suit and fit the brand of the client, then PR wouldn’t be as under estimated as it is today. Many PR companies get it wrong but just coming up with campaign ideas whenever a brain wave hits them! What they should be doing at this stage is to come up with campaign ideas that are aligned the brand and objectives of their clients. There is no use producing ideas and spending exorbitant budgets meanwhile the ideas are not strategically aligned with the objectives of the client.
That is what designer PR is all about – being strategic and tailor making ideas to suit the clients brand and its objectives. Once that is achieved, clients will start by actually noticing our role and not treat us as second comers to the other functions of an organisation.
So, my fellow PR professionals, be exclusive, tailor make your ideas and MAKE SURE that there is not other place your client can get your expertise.
Couldn’t agree more, your view is totally spot onn. Good lesson, thank you.
ReplyDeleteI love the Idea of PR being involved in the fashion world, using PR strategies to sell the idea and objectives of the client is a win win situation. I love your style of writing; you can tell that the writer is young, innovative and a thinker. Your writing has content and spot on.
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