Monday Blues are just that!

“Tomorrow is Monday,” says a friend of mine. “Don’t remind me,” I respond. Trrrrinnnng...! The alarm is ringing with a full blast, destroying your deep sleep, from a hectic weekend or a hangover. You are half dreaming and half awake. You hit the snooze button again, as you realize it is a Monday! “Can this day end already?” I grumble. Fact of the matter is, IT IS THE BEGINNING OF THE WEEK, SO DEAL WITH IT.

We moan and groan about little things like Monday blues, which we have brought about to ourselves. The hectic weekends, the pile of work waiting for you at the office first thing Monday morning or even the less interest in what your boss has to say. The week is long; we all know that, but an open mind and having a positive attitude WILL help you get through the day, the week and even the rest of your life. 

Food for though, use it, do not use it, it is up to you and your attitude that will determine the outcome of your decision.

Designer PR

Designer bags, designer labels, and designer shoes – all these are fancy words to describe state of the art items. Items which are tailor made are exclusive and damn right not available to any Tom Dick and Harry. Well, the same idea sparks once you mention the word Designer PR. This type of PR is the type of PR which should be available to clients by their PR companies. 

If every PR professional tailor made their PR activities to suit and fit the brand of the client, then PR wouldn’t be as under estimated as it is today. Many PR companies get it wrong but just coming up with campaign ideas whenever a brain wave hits them! What they should be doing at this stage is to come up with campaign ideas that are aligned the brand and objectives of their clients. There is no use producing ideas and spending exorbitant budgets meanwhile the ideas are not strategically aligned with the objectives of the client.

 That is what designer PR is all about – being strategic and tailor making ideas to suit the clients brand and its objectives. Once that is achieved, clients will start by actually noticing our role and not treat us as second comers to the other functions of an organisation. 

So, my fellow PR professionals, be exclusive, tailor make your ideas and MAKE SURE that there is not other place your client can get your expertise.

I am

I am Ayanda Somagaca. I am a 21 year old young, black and gifted woman who was born, bread and buttered in the lovely mother Cape Town.

I am a Public Relations student at Cape Peninsula University of Technology. I completed my Public Relations  Management (PRM) diploma in 2010 and I am currently in the process of completing my BTech degree in PRM.

 

I am a very LOUD person and I always want to be heard - when necessary, I am ambitious and very goal orientated. I enjoy reading, playing netball and learning more about my field of study. I am also currently working at DraftFCB Redline as a Public Relations Account Executive. I work on health related clients. I enjoy working with health clients as South Africa's healthcare industry is evolving each year especially taking into consideration the upcoming National Health Insurance.

 

As much as the year ahead brings about sleepless nights, I am looking forward to facing it head on. I am also looking forward to working with my fellow classmate - they make a mean team with their expertise.

I am concerned about SA’s healthcare

Healthcare in South Africa has been a huge problem for years – be it in private or the public healthcare sector. The South African Minister of Health commented in an interview recently where he mentioned that the healthcare in South Africa still has a long way to go. I agree! Hospitals in South Africa’s are not led by people who do not have a clue of how hospitals are run nor do they have a medical/health related qualification. For example, hospitals are led by people with qualifications in administration and no medical background whatsoever. How is the healthcare of our county supposed to improve?

Budgets allocated to the infrastructure of hospitals in South Africa are left unspent but the conditions of the hospitals in our country remain unfavorable. Once again this does not make sense. The reason might be the fact that incompetent and unqualified people are allocated to look over the infrastructures of our medical institutions. We need people with visions for out healthcare, a COMPLIANT DEMOCRATIC GOVERNMENT and people who actually have a vested interest in the health of this country and qualified – to lead these medical institutions and assist in making South Africa a better country in terms of its healthcare.