Public Relations is a relatively small industry where people often become successful through the work that they do and the reputation thereof. Thus, it is crucial to constantly leave a clean mark in the things we do.
2 years ago a friend of mine worked at some PR consultancy where she was an Account Executive. As you may or may not know, this is way down on the food chain. This meant that she constantly needed to prove herself in everything that she did at for her line managers and her clients. The only problem is that she was great at what she did however never took much interest in her work – AT ALL. She used to see us making our reports fancy, going the extra mile to prove our capabilities, but she would ignore all of that and do what is asked of her or quite often, less.
Her manager judged her from the work she produced and concluded that the work she produced was all she was ever useful for. This meant that as a PR practitioner, my friend was seen as the girl who did not do much, the girl who did not show initiative or go the extra mile when working on a task. This also meant that through the work she did, this was her primary reputation in the field – which was not good.
So, just before we decide to slack and not unleash our full potential or carry ourselves in a manner that is of benefit to our careers or industries, know that - “we are what we do”.